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Kepak Partners with Guinness on New Food Offering for Irish Pubs and Bars

Kepak has partnered with world-renowned Irish brand Guinness to create a new slow-cooked range for bar and hospitality industry.

The new products, some of which have been created using the famed Irish stout, will be showcased at Hospitality Expo 2018.

Bláthnaid Ni Fhátharta, Marketing Director for Kepak Foodservice & Corporate Communications, said:
“The face of the Irish bar sector has changed dramatically in recent years, and as a result, licensees have had to evolve and adapt their offering to keep up with ever-changing consumer demands and the evolution of eating and drinking habits out of home. This range was specifically developed with the publican in mind, this will allow them to offer world-class menu items without the hassle. In combining the brand pull of Guinness with a range of traditional, favourite dishes, Kepak have produced a unique offering that’s perfect for the licensed trade.”

Kepak Launches Innovative Loyalty Programme for Foodservice Operators

Kepak has launched a new online customer loyalty programme that adds an innovative dimension for trade customers when ordering Kepak/Big Al’s Foodservice branded products.

‘Food Alliance’ rewards selected Kepak foodservice customers such as food-to-go retailers, fast food operators, pubs, restaurants, coffee shops and hotels with points which can be redeemed for a fantastic range of personal and business items such as catering equipment, digital marketing tools, spa breaks, family fun days, holidays and much more. Operators can also donate their points to the Jack & Jill foundation and Kepak will match their donation.

Kepak Group acquires Moy Park Poppintree plant

Acquisition further increases Kepak capability in added value cooked products
Kepak Group has announced that it is to acquire the Moy Park Poppintree facility in Ballymun, Dublin 11. The acquisition is expected to be completed by the end of December. The Poppintree factory was custom built in 1995 and has been the subject of significant investment in cooking processes that complement the Kepak Group’s value added business interests.

Ireland’s foodservice market continues to grow

Ireland’s foodservice market continues to grow and is now valued at a record €7.8billion, comprising over 33,000 individual outlets. This is according to a 2017 Irish Foodservice Channel Insights Report from Bord Bia which was released at its annual foodservice seminar which we attended yesterday in the Aviva Stadium, Dublin.

Kepak Claims Gold at Irish Food Service Awards

Kepak wins best product across all categories and product ranges.
Tuesday, November 1st, 2017 – Kepak has scooped two awards with Musgraves Marketplace at this year’s Irish Foodservice Quality Food Awards.

Kepak Group Contributing €35m Annually to Cavan Economy

Kepak Group has revealed it is now contributing more than €35million annually to the local economy in Cavan through pork and bacon producer McCarren Meats; an increase of 50% since it acquired the business in 2013. Kepak has also revealed that process capabilities and throughout capacities at McCarren Meats have increased by 40% following a €15million investment in the facility by the company. Kepak, best known as a primary processor of beef and lamb, diversified into pork production with the acquisition of a majority shareholding in McCarren Meats in 2013. Staff levels at McCarren Meats have since increased by almost 40%, from 194 in 2013 to 269 currently.

Speaking at a media and stakeholder event in Cavan, John Horgan, Managing Director, Kepak Group, said: “Kepak diversified into pork for the first time in 2013 with the acquisition of a majority shareholding in McCarren Meats. Through that acquisition as well as more recent investments including Greene Farm Fine Foods in Westmeath and U.K. based Country Park Foods (CPF) – both of which have pork value-added cooking and processing capabilities, Kepak is heralding a major expansion of its value-added business.

Antimicrobial Resistance Action Plan

Kepak welcomes and supports the launch of Ireland’s National Action Plan on Antimicrobial Resistance (AMR). This National Action Plan was developed in line with the objectives of the World Health Organisation (WHO) global initiative to combat the misuse of antibiotics.

AMR is a growing issue in both human and animal health care. Kepak support the responsible and prudent use of antibiotics. From an animal welfare perspective where they need to be administered for specific ailments; adopting a balanced and proportionate response focused on infection and disease control.

Rustlers Announce AFC FYLDE Sponsorship

RUSTLERS has recently announced a deal with AFC Fylde, a professional football team based in Kirkham, to become an Official Club Partner and Sponsor of the men’s senior team. The brand will
feature on the shorts of the Senior Men’s Team who have had enjoyed a relatively good start to their season so far.

RUSTLERS will also partner with the AFC Fylde Community Foundation to become ‘The Principle Physical Activity Partner’ which will see up to 4,000 secondary school pupils in Lancashire benefit from the new partnership which aims to increase participation in physical activity for 16 – 24 year olds throughout Preston, Blackpool and Fylde.

Kepak to ‘taste the future’ at world’s largest trade fair

Kepak will be ‘tasting the future’ this week at the world’s largest and most important trade fair for the food and beverage industry, Anuga, which will open its doors on Saturday 7th October 2017 in Cologne, Germany.
More than 40 Kepak representatives will join 160,000 enthusiastic visitors who will discover the latest and most innovative products from more than 7,400 exhibitors and be inspired by the world’s largest range of products.

Rustlers Announced As Title Sponsor of 3rd Level Football In Ireland

RUSTLERS has been announced as the new title sponsors of the FAI’s Third Level football league for the 2017/18 season.
With over 110 teams set to compete in the upcoming season, it promises to be another exciting campaign as both the men’s and women’s teams will play their games under the banner of the RUSTLERS Colleges and Universities Football League. In June, RUSTLERS announced a four year sponsorship that sees the brand become an official sponsor of the FAI, the Republic of Ireland soccer team and the title sponsor of the RUSTLERS Colleges and Universities Football League.

Kepak scoops 11 awards at Blas na hEireann

Tuesday, October 3rd, 2017 – Kepak has scooped a whopping 11 awards at this year’s prestigious Blas na hEireann Irish Food Awards.Kepak beat off stiff competition from other Irish producers to take home a range of accolades across several distinct categories, including the ‘Best in Leinster’ and ‘Best in Meath’ titles. Now in its 10th year, Blas

Kepak Clonee Receives USDA Aproval

Kepak Clonee was listed as a USDA approved plant in June giving Kepak Group four USDA approved plants out of a total of 10 approved beef plants in Ireland. Kepak Kilbeggan and Longford
were the first EU plants to be approved under the scheme, while Kepak Athleague has also been approved.

Kepak has also become the first plant in Ireland to gain approval to the newly established PVP scheme with Bord Bia.

Rustlers Announced Title Sponsor Of Irish Football League

RUSTLERS has been announced as the new title sponsors of the FAI’s Third Level football league for the 2017/18 season.
With over 110 teams set to compete in the upcoming season, it promises to be another exciting campaign as both the men’s and women’s teams will play their games under the banner of the RUSTLERS Colleges and Universities Football League.

Celebrities Provide Boost For Greene Farm

Green Farm has just come off the back of a hugely successful summer campaign for the brand.   The campaign was inspired by the brand’s passion of convenience, versatility and naturally free from additives, gluten and …. Hassle. The campaign was designed to appeal to our target audience while creating awareness and engagement with the brand, after a period of little activity.

Greene Farm are delighted to team up with Niamh Kavanagh winner of Celebrity Master Chef and TV personality Baz Ashmazy. This partnership allowed the Greene farm brand direct access to thousands of social media followers and provide fun and relevant content to them.

Why visit the Irish Angus Producer Group at the Ploughing?

Miriam O’Callaghan, Minister Helen McEntee, secondary school student competition, elite Irish Angus cattle and more!

Irish Angus Producer Group’s stand at this year’s National Ploughing Championships will celebrate 50 years of the Irish Angus Cattle Society the fact that Irish Angus is now the biggest pedigree breed in the country.

SideKicks Prank Campaign Packs A Punch

To raise awareness of the product amongst consumers of the recently launched SideKicks range a prank video and radio advertisement have been created. The video packs a real punch for those who were pranked – people stitched up by friends at a fake food tasting. The video was released on and College Times to a followership of over 600,000. An accompanying 20-second radio advertisement has also been rolled out across Irish stations including 98fm, iRadio, RedFM and many more.

#BIGITUP with Big Al’s

During the summer, Big Al’s launched a massive campaign to encourage burger lovers to #BIGITUP with our new delicious Prime Burger. Big Al’s kicked off the campaign with a launch party in Meeting House Square Temple Bar styled as a trendy ‘back garden BBQ’ party. Big Al’s rolled in the #BIGITUP Truck to serve up gourmet offerings of the New Prime Burger to more than 100+ attendees at the event. Music for the party was provided by DJ Deece (Niall D’Arcy) who’s headlined events like Electric Picnic and Boiler Room.

Kepak Group host flagship events at the International Congress of Meat Science & Technology

Kepak is set to host two of the flagship events taking place as part of the 63rd International Congress of Meat Science and Technology being held in Cork this week (13th-17th August).

In addition to a robust programme on thought provoking topics of global interest, over 400 delegates can look forward to an array of informative events and technical tours such as the Kepak sponsored visit to Teagasc Moorpark (where they will sample grass fed Irish beef from Kepak Cork), and a technical tour of Kepak Cork, Kepak’s flagship site where delegates will be shown best practice in meat processing covering topics from animal welfare to slow cooking of meats.

Kepak Scoops 6 Awards at Prestigious World Steak Challenge

Kepak has scooped a whopping five awards at this year’s prestigious World Steak Challenge. Flying the flag for Ireland, Kepak beat off stiff competition not only from Ireland but from large beef-producing countries such as Japan and Brazil to take home gold, silver and bronze accolades across a number of different categories.

Kepak was the only Irish company to achieve three gold medals, one silver and two bronze at the competition; in addition, Kepak picked up awards in both grass and grain-fed categories.

Irish Angus Producer Group celebrates milestone achievement

The Irish Angus Producer Group is celebrating a 20-year collaboration this month with Tesco Ireland, the “leading retailer for Certified Irish Angus Beef since 1997”

The partnership was marked at an event in Dublin last Thursday (June 22), where a group of farmers from around the country were also honoured for their “commitment and dedication to the production of Certified Irish Angus Beef since the brand was developed”, according to the producer group.

RUSTLERS Partners with FAI in Flaming Hot New Deal

RUSTLERS, the number one brand in Europe for proper flame grilled burgers that are quick to prepare, has today announced a deal with the FAI which will see the brand become an Official Sponsor of the Republic of Ireland team.

In addition to becoming an Official Sponsor of the Irish Soccer Team, RUSTLERS, owned by Kepak, will also be the new title sponsor of the Colleges and Universities Competitions to be re-launched in September 2017.



Thank heavens you’re alive now and don’t have to experience the horrors of the past. Unlike your forebears who had to suffer through terrible things like conscription, food rationing and dial up the internet. Fortunately, today we are blessed with wonderful things that make our lives absolutely brilliant. Like Rustlers Burgers. It’s time we reminded ourselves that we live in a day and age where a delicious flame – grilled burger takes just 90 seconds to cook… and not in an era when children were forced to shovel coal.

Kepak Heart Heroes

Nathan Davies, 28, survived against all odds when he suffered a cardiac arrest and collapsed while working at food supplier Kepak, in Kirkham.

He owes his life to two fellow employees and his quick-thinking boss. Andrejs Bespalovs, 33, and Georgijs Kadakovs, 27, performed CPR on Nathan for more than 20 minutes before paramedics arrived.


Meat Technology Ireland, a strategic research, and innovation base in beef and sheep meat processing in Ireland, was launched last week by Minister for Jobs, Enterprise and Innovation, Mary Mitchell O Connor TD and Minister for Agriculture, Food and the Marine, Michael Creed TD.

Meat Technology Ireland (MTI) is a new industry-led initiative with significant funding from Enterprise Ireland that will create a ‘one-stop shop’ for meat processing research and technology. The launch took place at the Teagasc Food Research Centre, Ashtown, Dublin 15, last Thursday.

Five schools selected to rear calves as part of Irish Angus competition

Five schools have been selected by the agri-industry to rear calves as part of the national Certified Irish Angus Beef schools competition. Run by the Irish Angus Producer Group, in conjunction with ABP Ireland and the Kepak Group, the next phase of the competition is set to get underway in September 2017.

Five schools from across the country will take part in the competition, which will run up until March 2019. The finalists were chosen from a shortlist of 34 groups who recently presented project ideas to a panel of judges at an exhibition in Croke Park.

Over 50 Years of Meat Craft and Still Leading The Way

In December of 1941, Noel Keating, the founder of Kepak Group, was born in Kilrush, Co-Clare. His mother and father, Mary and Sonny Keating, owned a family butcher and at the tender age of 15, Noel left school to learn his trade in the Henry Street shop.
Noel was passionate and full of promise, moving swiftly from an apprenticeship in Limerick to the Anderson Butcher’s of Glasnevin and then onto FX Buckley’s on Chatham Street in Dublin. In 1964, Noel married Marie O’Byrne. They opened their own butcher shop on Dublin’s Francis Street in 1966.

Kepak’s John Horgan Honoured With UCD Alumni Award

Mr. John Horgan is the 2016 UCD Alumni Award winner in Agricultural Science

At the 2016 UCD Alumni Awards, held on 11th November, Mr. John Horgan was selected as the recipient of the 2016 UCD Alumni Award for Agricultural Science. John Horgan is a leader in meat excellence who as MD of the Kepak group has been responsible for driving diversification and growth of the group from a traditional meat processing business into a consumer focused food producer.

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