During the summer, Big Al’s launched a massive campaign to encourage burger lovers to #BIGITUP with our new delicious Prime Burger. Big Al’s kicked off the campaign with a launch party in Meeting House Square Temple Bar styled as a trendy ‘back garden BBQ’ party. Big Al’s rolled in the #BIGITUP Truck to serve up gourmet offerings of the New Prime Burger to more than 100+ attendees at the event. Music for the party was provided by DJ Deece (Niall D’Arcy) who’s headlined events like Electric Picnic and Boiler Room.
After the launch, Big Al’s then hit the road with the #BIGITUP Truck sampling over 20,000 burgers over the summer period at prime supermarket locations and fun family events across the country such as City Spectacular. Consumers were encouraged to join in the fun on social media too.