What is the Twenty20 Beef Club?

The Twenty20 Beef Club, developed by Tirlán and Kepak, is a fully integrated Calf-to-Beef Programme. The objective of the Club is to sustainably produce and market Irish heifer, steer and bull beef at a premium price. Our pioneering and award-winning Club supports farmers in developing sustainable beef businesses through leading genetics, shorter supply chains, market leading pricing, and technical support.
The Club is tailored to answer the increasing market demand for quality, sustainable Irish beef, with a shorter supply chain and therefore a reduced carbon footprint.

The Club’s vision has Sustainability at its core – both financially and environmentally. Improved feed efficiency with methane-reducing feed additives, farm-to-fork traceability and a support package provided to all participants to ensure high standards are followed – are some of the many attributes that make the Twenty20 sustainable beef model so attractive to our customers.

What are the benefits of joining Twenty20 Beef Club?

• Brings certainty, predictability & margin to beef production
• Provides a guaranteed market for Club member’s beef animals and with price visibility
• Utilizes science & technology to enhance beef calf value
• Responds to consumer trends for sustainable beef
• Solution-focused – through science, collaboration, and innovation

For more information, please contact your local procurement officer or email livestock.roi@kepak.com